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71% of Gay Travelers Prefer to Stay in Gay Owned and Operated Hotels.
PROVINCETOWN, MA, January 24, 2010 – Pink Choice (www.pinkchoice.com), one of the largest and most trusted websites for gay and lesbian hotel reviews, today announced results from its first annual Gay and Lesbian Travel Survey. The results shed some light on the health and direction of gay travel in 2009 and going into 2010. Over 500 individuals completed the survey. The Economy is Impacting Gay Travel Fifty-six percent of respondents said that the current economy had affected their travel plans and that they would be spending less on travel than in previous years. However, 63% said that they had not needed to shorten their vacations and 54% had already booked their trips for 2010. “The gay travel market has been impacted by the bad economy but people are still traveling. They may be looking to spend a bit less but as the results show, many are already booking for 2010,” said Stephen Mascilo, a co-founder of Pink Choice. Gay Travelers Prefer Staying in Gay Owned Establishments Seventy-one percent of respondents preferred to stay in an accommodation that was gay/lesbian owned and operated. That’s not surprising but over 50% indicated they weren’t bothered one way or the other. “We were surprised that over 50% of the respondents said they would be comfortable staying in a non gay owned establishment. It might reflect society’s changing attitudes towards gay and lesbian travelers,” said Stephen. Future surveys will examine this question further. Price is the Main Factor for Choosing Travel Arrangements When it comes to travel arrangements, less than 15% of members said they choose an airline specifically because of its GLBT policy. Based on this data, airlines that have spent time and money promoting gay friendly flights may not see much return. Over 50% said ticket price was a major deciding factor and 35% based their decision on flight schedules. For more information on the survey and full survey results, email info@pinkchoice.com. About Pink Choice Pink Choice (www.pinkchoice.com) is the premier destination on the Web for gay and lesbian travelers to share information and reviews about accommodations worldwide. Pink Choice covers over 600 global destinations, listing more than 2000 hotels, inns and guesthouses. Since its inception in 2006, the site has helped hundreds of thousands of gay and lesbian travelers find the perfect place to stay for their trip or vacation. © All Rights Reserved, Contact Info: Trevor Pinker (trevor@pinkchoice.com) Media provided by: GayWebSource.com/wire - Gay Media and Press Network. Posted by on January 27, 2010  |
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